The South of Market neighborhood is a predominantly upscale area of San Francisco just south of the Financial District. It stretches from the bay to Highway 101 at Van Ness, with Townsend Street as its southern border. SOMA can be divided into two areas, the South Beach area by the Embarcadero (which is largely residential) and the cultural center of the neighborhood centered around the Yerba Buena gardens on 3rd and 4th Streets.

Historically, the area was an industrial district; however, following the extension of the Caltrain public transit service and the construction of the San Francisco Giants stadium the neighborhood underwent heavy redevelopment. Today, SOMA features a high density of residential housing, numerous hotels and multiple landmarks. The neighborhood continues to constantly evolve as technology firms have set up their operations in the area due to the number of young people and proximity to the Financial District.

SOMA is serviced by convenient public transportation options – Caltrain and BART.